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Soothing House Cosmetics

Branding and Packaging for Soothing House Cosmetics

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Victoria Kerslake 
2023 - Present
Visual design, branding, marketing
Adobe suite

In this project, I undertook the exciting challenge of redesigning the brand identity for "Soothing House," a cosmetics company. The primary objective was to infuse a sense of luxury and sophistication into the brand.

Research and Inspiration
During this phase, I delved into the world of luxury cosmetics, drawing inspiration from global trends, art, and cultural elements. This phase laid the foundation for a design approach that aligns with Soothing House's vision.
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New Branding
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I chose "Fleur" for my headers, and "Utile Display" for my body text. Together, these two typefaces create an elegant and sophisticated feel. 

I also incorporated hand drawn illustrations reminiscent of botanical illustration into my package design. 
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