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Soothing House Cosmetics
Branding and Packaging for Soothing House Cosmetics
Team
Victoria Kerslake
Timeline
2023 - Present
Skills
Visual design, branding, marketing
Tools
Adobe suite
Prompt
In this project, I undertook the exciting challenge of redesigning the brand identity for "Soothing House," a cosmetics company. The primary objective was to infuse a sense of luxury and sophistication into the brand.
Research and Inspiration
During this phase, I delved into the world of luxury cosmetics, drawing inspiration from global trends, art, and cultural elements. This phase laid the foundation for a design approach that aligns with Soothing House's vision.
New Branding
I chose "Fleur" for my headers, and "Utile Display" for my body text. Together, these two typefaces create an elegant and sophisticated feel.
I also incorporated hand drawn illustrations reminiscent of botanical illustration into my package design.
Packaging
1/3
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